Digital Marketing Budget of 2020 ?

When planning your 2020 marketing budget you may be tempted to look at where other people are spending their 2020 marketing budget! You also may look at the general spend for marketers in 2018, and 2019 and where it’s headed. You also may look at where the highest R.O.I. will be and where it’s trended in the last few years.

• According to the U.S. Small Business Administration, they’ve suggested 7% to 8% of your gross revenue should be spent on marketing.
• The digital/online part of marketing budgets is expected to be up from 42% in 2019 – to around 45% on average by 2020
• Video marketing is the fastest-growing category, which will be double what it was from 2016 to 2021
• Social Media Ads will be growing (less rapidly) to hit 25% of digital marketing spending.